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Founders and specialists
Turn expertise, decisions and real experience into a recognizable founder voice instead of relying on a one-off introduction.
SOCIAL MEDIA / SINGAPORE
Social Media Management & Content Production in Singapore
QY Creative Marketing helps founders, specialists and businesses turn expertise into social media content people can understand and return to. We connect account positioning, founder storytelling, short-form video production, graphic and text posts, channel publishing and performance review in one practical workflow.
WHO WE WORK WITH
Social content for people with something real to say.
Our work is designed for businesses that need to explain their value consistently, answer customer questions and show the people and work behind the brand.
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Corporate brand content
Turn your company story, team and real project work into brand videos and image-led posts that show what you do and how you work.
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Singapore service businesses
Show how a service works, what customers can expect and why a team’s approach matters through useful video and image posts.
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Cross-border teams
Shape Chinese and English messages for audiences in Singapore and Southeast Asia, with platform choices grounded in who you need to reach.
WHAT WE DO
Strategy, production and operation in one content system.
We agree the goal, audience and responsibilities first. The exact production mix follows the content plan.
Account and editorial strategy
Audience questions, brand positioning, content pillars, recurring series, topic bank and an editorial calendar.
Founder IP and talking content
Interviews, viewpoints and on-camera storytelling that make a founder’s expertise clear and human.
Short-form video production
Concepts and scripts, shot planning, location filming, editing, captions, covers and platform-ready vertical versions.
Social media operations and review
Channel adaptation, scheduling or publishing support where agreed, community handover, reporting and next-cycle recommendations.
OUR SOP
Six stages for one month of batch video production.
A month of batch video production starts with the brand goal and audience, then moves through topics, filming, editing and publishing. We review the results to plan the next cycle. Video quantity, filming time, languages, revisions and publishing duties are confirmed for each project.
Build the topic map
We build a topic bank from customer questions, professional expertise and real work. Together, we select the month’s videos and prioritize them by audience value, business focus and filming needs.
STAGE OUTPUTMonthly topic plan and priorities
A DISTINCT CONTENT SERVICE
Social media graphic and text content
We turn customer questions, practical methods, service details and real project moments into carousels, image posts and concise captions. Each post pairs a clear information structure with custom visual design, a platform-appropriate opening and a relevant next step.
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Carousels and explainers
We break customer questions, service steps and complex know-how into carousel slides with one clear point per page. Headings, visual explanations and useful comparisons make the information easy to follow, revisit and share.
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Image-led posts
We select original or client-supplied photographs of products, spaces, people and real work, then bring them together through consistent color, covers and layouts. Each image has a clear purpose and shows how the service actually works.
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Captions and publishing copy
For each platform and audience, we write an opening, the essential context, a clear message and an appropriate next step. Titles, publishing captions and agreed language versions are prepared for review and scheduled release.
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QY Creative MarketingContent preview
Graphic content concept
Show the meaningful detail
One clear point per image helps people understand the service.
CHANNEL FIT
One brand idea, adapted to each platform.
The same idea can use different openings, aspect ratios, covers, captions and calls to action. We select channels according to the audience, sector and goal.
TikTok01
Short, direct video with a strong first moment, clear storytelling and platform-native pacing.
Instagram02
Reels, image posts and carousels that connect visual consistency with useful explanations.
Xiaohongshu03
Question-led covers and explanatory Chinese copy for relevant discovery and consideration journeys.
LinkedIn04
Professional perspectives, founder insights and document-style posts where business audiences are relevant.
YouTube Shorts05
Vertical videos adapted for a channel with its own titles, description context and audience behaviour.
SCOPE & HANDOVER
Know what is planned, produced and approved.
A content plan documents the work before production. We make ownership explicit so an idea can move from draft to publication without losing its purpose.
Plan together
Audience and goals, content pillars, priority topics, channels, posting rhythm and the action each piece should support.
Produce and deliver
Approved scripts and designs, edited video or graphic posts, captions, covers, language versions and files for the agreed channels.
Agree responsibilities
Filming access, client materials, approvals, account access, publishing, community replies, media spend and revision rounds are defined in scope.
MEASUREMENT
Review the signals that help the next content decision.
We use available platform data and business feedback to compare topics and formats. Metrics guide iteration; they are not a guarantee of reach, leads or sales.
- Attention
Views, reach and video retention help identify which openings and topics hold attention.
- Response
Saves, shares, comments and relevant messages show which ideas people find useful or worth discussing.
- Business interest
Profile visits, site visits and qualified enquiries show whether content prompts the next meaningful action.
- Next-cycle decisions
Compare topics, openings and formats to decide what to continue, adjust or pause.
COMMON QUESTIONS
What working together can look like.
Who is this service for?
This service suits Singapore service businesses, founders and specialists who want to show their expertise, process and real work consistently. It can also support cross-border teams communicating with audiences in Singapore and Southeast Asia.
We first look at the questions your audience asks, the state of your channels and existing assets, and the action you hope content will encourage. That helps us decide whether to prioritise positioning, founder storytelling, video, graphic posts or a combination.
How many videos are included in a month of batch production?
There is no preset video count for every project. Topic complexity, available people and locations, filming time, language versions, revisions and publishing rhythm all affect what can be produced in a month.
Before production, we agree the month’s topics, filming plan, number of finished videos, delivery formats, revision rounds, and who supplies assets, approves work and publishes it. You will know what the cycle includes.
Can graphic posts be commissioned without video?
Yes. Graphic and text content can be commissioned separately from video. It may include carousels that explain common questions, image-led posts showing products or real work, and the titles and captions that accompany them.
We set a separate plan for topics, quantity, languages, asset sources, design and revision rounds, and any publishing support. Graphic posts are not counted as part of the video cycle.
Can QY create Chinese and English content?
We can plan Chinese, English or bilingual versions according to the intended audience. Openings, on-screen text, subtitles and captions are adapted for the platform, language and terminology so that the message reads naturally.
Bilingual work involves reviewing the emphasis and phrasing in each language, rather than translating every sentence word for word. The exact languages and pieces requiring both versions are agreed in the production plan.
Which platforms can you support?
TikTok, Instagram, Xiaohongshu, LinkedIn and YouTube Shorts can all be considered. The right mix depends on where your audience is, the content format and the communication goal.
We do not simply copy one post across all channels. Openings, aspect ratios, covers, titles, captions and calls to action can be adapted. The selected platforms and who handles account publishing and comments are written into the project scope.
What do you need from our team?
Please appoint a point of contact who can coordinate information and feedback, and share the brand, product or service details needed for accurate content. For location filming, we also need help arranging featured people, locations, times and relevant permissions.
Consolidated review comments make agreed revision rounds easier to manage. Account access is only needed when publishing on your behalf is part of the agreed scope; content production alone does not require it.
How is performance reviewed?
We review the content goal alongside available channel data and business feedback. Reach or views, video retention, saves, shares, comments and qualified enquiries each tell us something different.
By comparing topics, openings and formats, we identify what to continue, change or pause in the next cycle. Results depend on the offer, audience and distribution, so no single metric tells the whole story or guarantees traffic, enquiries or sales.
Can you work with an existing account and brand assets?
Yes. We first review the account’s positioning, audience feedback, content performance and usable assets. That helps us retain formats that work and identify where the message or presentation needs to change.
Existing brand guidelines, photography and video can be incorporated into production. Whether new covers, additional filming or a change in account direction is needed depends on the project goals and the quality of the available material.
How are filming and editing managed, and can we review a rough cut?
After topics and scripts are agreed, filming is arranged. We organise the footage and share a rough cut to confirm structure and accuracy before refining pace, subtitles, necessary visual elements and covers.
Filming dates, delivery formats, review points and revision rounds are set out in the project plan. Consolidated client feedback helps the work move through the agreed stages.
Does social media management include paid advertising or creator partnerships?
Paid media and creator or KOC collaborations can be discussed in relation to the goal, but they are not default deliverables in every content project. The platforms, audience, assets, responsibilities and measurement approach need to be agreed.
Media spend, creator fees and other third-party costs are listed separately from content production and management fees, and confirmed by both sides before execution.